July 1979, 42 years ago…
The Beaudessin brand was born in a small studio in Asakusa from the passion of the founder, Toshiharu Tsubo. At that time, it was completely unheard of in the bag industry for the creators themselves to send out their own products. Without relying on what we now call branding or advertising, we pursue the world’s first-class materials with our own values ​​and thoughts in our hearts, face the creators sincerely, and struggled every day, and here we are today. . In the spring of 2021, Beaudessin will be reborn under the hero who inherited the founder’s thoughts. “And we are heading into a new era.”